Overview
This project was done for a premium men’s apparel brand. As a visual merchandiser, I was tasked to design the wall elevation plan for a 800 sq. ft store. The goal was to achieve an eye captivating visual display while keeping the sales per square foot and the available collection in mind.
Objectives
The wall elevation was designed to achieve following objectives.
Strategically setting the layout on walls based on the flow of in-store traffic
Keeping the new arrivals at eye level
Creating an eye captivating visual display while keeping the sales per square foot
Providing easy access to shoppers and store staff
Displaying cross-merchandising display to increase the basket size
Wall Elevation Design
*For confidentiality reasons brand’s name has not been mentioned and only few wall elevation designs are shown below. All design were made using CorelDraw.